In 2018, under our parent company, Codesign Labs, we took on a unique project: managing the social media presence of a chairman of a leading industry body. His objective was clear—to use social media to spotlight the transformative initiatives he was leading. He came to us with a challenge: juggling the hats of a serial entrepreneur and chairman left him no time to build his social media presence. He needed a team to handle everything from brainstorming to writing and sharing online so he could focus on his roles. Originally planned as a one-year gig, this partnership still thrives today.
After him, the story repeated, and a few more people shared the same dilemma: plenty to say but no time to say it. That's when ONFLIT was born, officially launching in 2020 to serve this need.